About the Founder
My name is Jeremy Leinen. I'm a chef.
Over twenty years in professional kitchens — and the unlikely person who decided to close the gap between a great recipe and a perfect loaf.
Over twenty years in professional kitchens. A Certified Executive Chef through the American Culinary Federation, ProChef Level 2 from the Culinary Institute of America, and a decade as executive chef at platinum-level private clubs. I've spent my career feeding people — and learning, every day, how much craft and precision goes into doing it well.
I'm not a baker by trade. And until recently, I wasn't a software developer at all.
Bread was one of the first things I ever learned to make. I was a kid, standing at the counter, watching flour and water and yeast turn into something that felt like magic. I never lost that feeling. But somewhere along the way I noticed something that bothered me: for most people, making bread had become disconnected. Find a recipe. Hope it's scaled for what you need. Guess at the timeline. Hope the conditions in your kitchen match the conditions it was written for.
Making bread that way doesn't feel magical at all.
I thought there had to be a better way — and I couldn't find anyone who had built it. So I started asking the right questions, and then I started building the answers.
BreadIQ™ is what came from that. Not a recipe app — a formulation engine and a personal baking concierge that handles the precision so you don't have to. It starts with what you actually want to make, calculates everything from there, and stays with you through the entire bake.
I'll be honest: I'm probably the most unlikely person to have built this. Someone should have done this years ago. But I'm the one who saw the gap and decided to close it — and I think being a chef first, rather than a technologist, is exactly why BreadIQ™ feels the way it does.
BreadIQ™ exists to serve people. To clarify the mystery of bread and reveal the magic of making it.
— Jeremy Leinen, CEC